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Advertising and Christmas

on December 16, 2010

Every day in our lives, and especially at Christmas we are bombarded by advertisements. Even if we don’t read a paper, watch television or walk around with our eyes closed, we will find it impossible to avoid some form of publicity, whether it might be the latest offer at the local supermarket or some adverts on the television. But we are not aware of the impact advertisement has on the individual. Have you ever experienced the power of public advertisement?

The primary function of advertisement, we know, is to introduce a wide range of consumer goods to the public. But that is clearly not its only role. Advertisers try to manipulate people into buying a way of life as well as goods. Some critics even suggest that it works as myths in primitive societies because it transmits values and beliefs telling people simple stories and explanations which help them to organize their thoughts and experiences and to make sense of the world.

Activit 1: We will analyze one of these Christmas adverts. Answer the following questions:

1. What is being advertised?

2. Where and when can the ad appear?

3. What is the audience?

4. Where is it set in space and time?

5. Who are the participants?

6. What do they do?

7. What key objects are featured?

8. What part is played by words (slogan, lyrics of the song)?

9. Which features are foregrounded and which are backgrounded?

10. What key inferences must the audience make in order to make sense of the ad?

11. What intertextual references can you discern (to other ads, to other genres, to other people etc.)?

12. How else does the ad seek your involvement?

13. What does the product seem to symbolize?

14. What does the ad seem to suggest about gender roles, class/status, age, ethnicity or self-identity?

15. What cultural assumptions and values seem to be involved?

Activity 2: Take a look at the Spanish version of the ad and compare both songs.

Activity 3: Now listen to the English song and sing along.

Activity 4: Go to the following website and choose one of best the Christmas ads and answer the 15 questions above.

Activity 5. Write a comment to this post sharing with us your best Christmas advert. It can be an image or a video.

Don’t be fooled by advertising this Christmas time!

Advertisements

2 responses to “Advertising and Christmas

  1. patricia osto says:

    1. What is being advertised?
    McDonald’s.

    2. Where and when can the ad appear?
    on television, in the newspaper …

    3. What is the audience?
    the people.

    4. Where is it set in space and time?
    in time for Christmas.

    5. Who are the participants?
    the employees.

    6. What do they do?
    advertise your fast food restaurant.

    7. What key objects are featured?
    Christmas tree made with chips of trade.

    8. What part is played by words (slogan, lyrics of the song)?
    Merry Christmas.

    9. Which features are foregrounded and which are backgrounded?
    In the foreground the “Christmas tree”with the slogan of McDonald’s in the background the greeting.

    10. What key inferences must the audience make in order to make sense of the ad?
    Published what is seen in what company is.

    11. What intertextual references can you discern (to other ads, to other genres, to other people etc.)?
    I do not understand this question.

    12. How else does the ad seek your involvement?
    By means of leaflets …

    13. What does the product seem to symbolize?
    Well, in that location is also celebrated Christmas.

    14. What does the ad seem to suggest about gender roles, class/status, age, ethnicity or self-identity?
    I do not understand this question.

    15. What cultural assumptions and values seem to be involved?
    I do not understand this question.

  2. dahiana gutierrez osorio says:

    1. What is being advertised?
    mercedes-benz

    2. Where and when can the ad appear?
    in the road,on the television,in the shopping centre,etc…

    3. What is the audience?
    the people

    4. Where is it set in space and time?
    in times for rebates,fairs ….

    5. Who are the participants?
    the people

    6. What do they do?
    advertise about the most luxury cars for which the people buy him.

    7. What key objects are featured?

    8. What part is played by words (slogan, lyrics of the song)?
    background music,landscapes ….

    9. Which features are foregrounded and which are backgrounded?
    in foregrounded approach the car with a slogan and in backgrounded where to place the car

    10. What key inferences must the audience make in order to make sense of the ad?
    I don´t understand

    11. What intertextual references can you discern (to other ads, to other genres, to other people etc.)?
    for another car brand

    12. How else does the ad seek your involvement?
    I don´t understand

    14. What does the ad seem to suggest about gender roles, class/status, age, ethnicity or self-identity?
    I don´t understand

    15. What cultural assumptions and values seem to be involved?
    with the car can go to the field and turn into terrain.

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